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REESE’S PUFFS Cereal Teams up with Tinashe and Save The Music

By Lia Peralta

REESE’S PUFFS cereal is partnering with singer-songwriter Tinashe to promote its first-ever series of music boxes – the RP-FX and RP-PRO, out now. The fan-favorite cereal and Tinashe are also partnering with Save The Music Foundation, which helps students, schools, and communities reach their full potential through the power of making music. REESE’S PUFFS cereal will […]

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the voice with toyota

The Relationship Between Music and Advertising

By Lia Peralta

Music and advertising go together like bread and butter. The power of music is undeniable. It has the ability to make us feel any number of emotions, and that’s why the use of music in advertising is so prevalent.  It’s far from an exact science, but it doesn’t mean...

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central bucks school district benefit concert

How to Organize a Benefit Concert for Music Programs

By Lia Peralta

School music programs are often the first to get cut when budgets are spread too thin. So organizers often have to get creative to secure funding for their programs. And while you could do a charity run, a benefit concert is often the go-to option for music educators....

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chiho feindler in west virginia

The Power of “And”

By Chiho Feindler

12 Years of Work to Implement Music Education Statewide When I was asked to share my thoughts on the experience I’ve had working in West Virginia, I couldn’t help but find it remarkable as I began to unpack the journey we have been on, the lives we’ve touched, and the...

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