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the voice with toyota

How Music Shapes Advertising Strategies and Consumer Choices

By Lia Peralta

Music and advertising go together like bread and butter. The power of music is undeniable. It has the ability to make us feel any number of emotions, and that’s why the use of music in advertising is so prevalent. It’s far from an exact science, but it doesn’t mean...

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the black keys support save the music

Save The Music Partners with The Black Keys to Support Music Programs in Mississippi Schools

By Lia Peralta

The Save The Music Foundation announced a partnership with The Black Keys to support Mississippi public school music education. Save The Music’s “Mississippi Music Saves” program will fund public school music education programs in seven elementary and middle schools across the state this coming school year, beginning with Junior Kimbrough’s hometown of Holly Springs. “Mississippi […]

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west virginia case study

West Virginia Music Saves 2009-2021

By Lia Peralta

In partnership with the West Virginia Department of Arts, Culture and History led by its Curator Randall Reid-Smith, Save The Music has jump started over 100 school music programs in West Virginia, with investments and partnerships in each of the state’s 55 counties....

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