Chief Brand Officer, Live Nation Entertainment
Nicole Portwood is Chief Brand Officer at Live Nation, joining from her prior role at PepsiCo where she most recently served as Vice President of Marketing for Mountain Dew and the flavored soft drink portfolio. Prior to PepsiCo, she served as the Vice President and Chief Marketing Officer at Tito’s Handmade Vodka for nine years, building the marketing capabilities along with the brand, for which she was recognized as AdAge’s Marketer of the Year for 2017. Over the years, Portwood has honed a fan-centric marketing model and is also an entrepreneur in her own right, creating and then selling a thriving pizza business on Austin’s 6th Street. She studied theatre and philosophy at Southern Methodist University and now lives in New York with her husband and two children.