President, Open World
Cesar Martinez is the President of Open World, the leading gaming management and advisory firm. Open World consults and advises organizations on how best to connect with Gen Z audiences through creators, gaming culture, lifestyle, and gaming ecosystems. Cesar oversees Open World’s studio, which is focused on creating inclusive game-tainment.
Cesar is a multicultural entertainment and digital executive with almost two decades of experience. He is a passionate champion of cross-cultural voices and brands. Cesar has spent the last 10 years leading growth strategies, monetization, and transformation as Chief Revenue Officer for the two leading Latino youth consumer-facing brands, mitu, and Remezcla. Prior to joining mitu, Cesar was Vice President of Multicultural at Live Nation Entertainment, where he established their first Multicultural Partnership division.
Cesar is a proud Los Angeles native and a product of the Los Angeles public school system. After living in New York for several years, Cesar returned to Los Angeles where he resides with his wife and baby son.