At Save The Music, we’re very fortunate to have built strong relationships and work with some amazing brands and companies as music sponsors for our school programs. Companies and brands donate money to fund grants for music education, support fundraising events, and provide other in-kind support to sponsor young musicians. Check out 5 case studies of music sponsorship – and please reach out to us with any other music sponsorship opportunities!
The AT&T Distance Learning Family Connections Fund sponsored Save The Music to accelerate equity and access to virtual music technology education online, with a focus on reaching students in thirteen high schools that have received our J Dilla Music Technology Grant in Detroit, Kansas, Los Angeles, Nashville, Newark, Brooklyn, New Orleans, Philadelphia, Miami and Roanoke. Through AT&T’s sponsor support, Save The Music was able to produce three tutorial videos in both English and Spanish to fuel access to virtual music technology education. Together, we also hosted four virtual Music Industry Masterclasses for students and teachers to learn more careers pathways in the music industry. These interactive sessions feature special presentations from artists and industry professionals, including producers, engineers, label executives, tour managers, and more. Check out our recap videos of them below!
– September: Catherine González Pack (Assistant Vice President, Video Operations at AT&T/Veteran), Ginger Chien (Device Architect, AT&T), and international rock band, Disciples of Babylon
– October: Michelle Williams and Jonathan Azu (Founder and CEO of Culture Collective)
– November: Elizabeth Heidt (Vice President, Global Head of Entertainment Relations for Gibson and member of our Music Industry Advisory Board), Libby Coffey (President, PRIME PR GROUP, Inc.) and multi-talented artist, Celisse
– December: Alex Gale (Global Head of Editorial Copy at Apple Music and member of our Music Industry Advisory Board) and Chloe Flower (pianist, producer and activist)
Cadillac is an amazing sponsor of Save The Music, generously fully funding the delivery of a J Dilla Music Technology Grant to Central High School in Detroit Public Community Schools (DPCS) in Spring 2020. Full program implementation took place in the 2020-2021 school year. There is a groundswell to revive music education in DPCS, and STM is thrilled to match the district’s commitment with support! This grant serves as an entry point to jumpstart and ramp up our efforts to rebuild comprehensive and well-resourced music education programs across the school district. Through this grant program, students will learn electronic music creation, DJ’ing, audio engineering, recording & production, across a multitude of genres providing key vocational, technical skills. In celebration of this delivery, we hosted a virtual event. We were joined by J Dilla’s mother, affectionately known as Ma Dukes, who shared personal stories of her son and words of encouragement. iHeartRadio media personality Kirby Gwen talked about how music has always been there for her and how she has playlists for certain periods or moments of her life. Jay Kapadia spoke about how he combined his creative side and technical abilities to become the Lead Sound Design Engineer at Cadillac. The virtual event concluded with the music teacher, Mr. Keith Dixon, sharing a few of his students’ pieces using the equipment from the grant.
As one of the world’s leading guitar makers, Gibson is also one of the leading companies that sponsor musicians. GibsonGives has been a sponsor of Save The Music for many years to ensure that students everywhere have access to making music during the day. From donating guitars for students and teachers that receive our Intro to Music and J Dilla Music Technology Grants, to providing auction items and securing honorees and talent for our tentpole events in Los Angeles and Nashville, hosting events in their incredible showrooms, and to matching funds for exciting projects like our partnership with YouTube and Gibson Artist guitarist and teacher Marty Music (Marty Schwartz), GibsonGives has been one of the most supportive music sponsorship companies. To celebrate our 20th anniversary in 2017, we brought together artists and musicians to create a one-of-a-kind collection of Gibson Les Paul guitars that were auctioned to fund new instruments for more than a dozen schools. Check out the Billboard article about the campaign!
Sony Music Group
Sony Music Group is a wonderful sponsor of Save The Music on three new exciting initiatives. First, Sony Latin-Iberia funded three school grants in Save The Music partner communities that serve Latino students in Los Angeles, Watsonville CA, and Miami. Then, Sony Music’s COVID-19 Relief Fund donated approximately 7,000 music-specific PPE for students in 11 school districts across the country. Lastly, Save The Music was one of the first nonprofit partners for Sony Music Group’s Beyond The Instrument, a new annual program designed to stimulate creativity, advance educational resources and promote career development within the music industry. In collaboration with Grammy® nominated artist Noah Cyrus, the initiative kicked off with a virtual classroom discussion with Metropolitan Nashville’s Public School students.
As a company that lives and breathes music, Sound United leads the way as one of the companies that sponsor bands and music programs in schools nationwide. In May 2018, Sound United launched the Sound Start Foundation, with an ambitious goal to donate 10,000 instruments to children worldwide in partnership with Save The Music. As a sponsor, Sound United is donating 5% of its direct online net sales from Denon, Polk and Definitive Technology products and using them to elevate the cause. To date we have been able to deliver 3,359 instruments to 24 schools in Vista, CA, Chula Vista, Ca, Anaheim, CA, Dayton,OH, New Orleans, Patterson, NJ, Baltimore, Miami. Sound United recently published a study that revealed that music has been key to improving mental health during the pandemic. Read more to find out why music improves mental health during COVID and why online music education has been so important.