Chief Marketing Officer, Wasserman Music
Lori Feldman is Wasserman Music’s Chief Marketing Officer, where she leads marketing, communications and branding initiatives for the agency. Feldman brings more than 25 years of strategic marketing experience, including creating impactful partnerships with some of the world’s largest brands. Feldman joined Wasserman with its acquisition of Paradigm Talent Agency’s music business this year; prior to joining Paradigm, she was Warner Records’ Executive Vice President of Strategic Marketing, guiding and developing the teams that created marketing platforms and commercial opportunities for the label’s artists. Feldman got her start in college marketing and video promotion at Virgin Records before moving to Warner Bros. Records in 1995. During her time at Warner she ran music video marketing and founded the label’s first ever sync department, representing the Warner roster to film, television, ad agency and gaming clients, as well as executive producing select soundtracks for film and television, before being named EVP of Strategic Marketing in 2012. A highly accomplished, creative, and dynamic business leader, Lori Feldman has been honored by Billboard Magazine as a Branding Power Player and as one of the most powerful Women In Music and for the past five consecutive years.
The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.