Lori Christian
Head of Label Services and Management at Joan of Arc Music
Lori Christian is Head of Label Services and Management at Joan of Arc Music a comprehensive 360 entertainment company founded by music industry visionary Cindy Mabe, dedicated to preserving the legacy of country music while championing its future through artist development, label services, publishing, management, TV/film production, and philanthropic impact. Previously Christianserved as Executive Vice President of Marketing at Universal Music Group Nashville where she oversaw the Brands & Sponsorship, Creative Services, International Marketing, Media Marketing, and Project Management departments for the label group’s artist roster and special projects across Capitol Records Nashville, EMI Records Nashville, MCA Nashville, Mercury Nashville, Silver Wings Records, Capitol Comedy Nashville and Sing Me Back Home Productions, UMG Nashville’s film and tv production arm. Christian joined UMG Nashville in 2012 to lead the publicity department before rising through the ranks EVP of Marketing. In her time with the label group, Christian has played a key role in crafting overall messaging and defining narrative for UMG Nashville artists and their music. She has overseen the launches of multi-platinum-selling, award-winning projects from Alan Jackson, Carrie Underwood, Chris Stapleton, Darius Rucker, Keith Urban, and Luke Bryan, among others, as well as development to now multi-platinum-selling status for artists including Brothers Osborne, Jon Pardi, Jordan Davis, and Sam Hunt. Christian has also played an instrumental role in advancing the careers of critically acclaimed artists including Mickey Guyton, Parker McCollum, Sam Williams, Tyler Hubbard, and The War And Treaty.
Christian, a Pittsburgh-native and Denison University graduate, began her career in New York City gaining publicity experience at NBC, Rogers & Cowan, Goodman Media, and Paul Freundlich & Associates. Christian moved to Nashville in 2005 where she first handled publicity at Sony Music for the RCA Records label roster before moving to Capitol Records Nashville to oversee its publicity department. In 2012, the merger of EMI/Capitol and Universal Music Group led to Christian’s role as VP of Media Marketing for UMG Nashville. Christian is a member of the Academy of Country Music, the Country Music Assoc, and she serves on the Music Industry Advisory Board for Save the Music Foundation, a non-profit dedicated to delivering equitable access to music education for students nationwide. Christian has been named to Billboard’s Women In Music list for three years running (2023-2025), and throughout her career, in addition to mentoring rising music industry colleagues, Christian has led campaigns for some of country music’s most notable talents including Alan Jackson, Brenda Lee, Carrie Underwood, George Strait, Reba McEntire, Vince Gill, and many more.
Christian currently resides in Brentwood, Tenn. with her husband and two sons.