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Chris Pinel

Malika Quemerais Save The Music Music Industry Advisory Board

Global Head of Music Ad Sales, Commercial Partnerships at Spotify

Chris is an award-winning senior business executive with a successful track record across music, entertainment, marketing, and technology.

As the Global Head of Music Ad Sales at Spotify, his team works with artists, labels, and managers across North America, Europe, and Latin America to support the use of industry centric resources to promote their music on platform.

While starting his career in advertising and media, he’s professionally worked across the music industry, not only at Spotify but was also an early business leader at Pandora during its highest growth years.

In 2022, Business Insider named him a Rising Star in AdTech, while CampaignUS named him a Media Rising Star for his work across the media industry which includes Music and Entertainment. Additionally, his work to drive greater diversity, equity, and inclusion was recognized by the National Diversity Council (2021) and Digital Diversity Network (2017) for his leadership excellence.

In his personal time, Chris is an avid supporter of live music, international food culture, independent artists, and philanthropic causes centered around social justice.


The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.

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