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Gurj Bassi

Nat Nilkha STM Board Member

Head of Music Marketing & Partnerships, SiriusXM

Originally a music journalist from London, Gurj Bassi relocated to New York City in 2005 as an A&R Manager at TVT Records before joining Atlantic Records in 2008 as Digital Marketing and Editorial Content Manager.

In 2012, she joined Republic Records as their Senior Director of Digital Marketing. Gurj led digital strategy for an all-star roster of multi-platinum, award winning artists such as Lorde, The Weeknd, The Avett Brothers and Pearl Jam to name a few.

After four years as the Senior Director of Artist Marketing at Pandora, responsible for leading industry relations with UMG artists in North America and booking performances for brand sponsored subscriber events, Gurj was invited to join SiriusXM as the Head of Music Marketing & Partnerships in 2020 where she has since managed a small but robust team responsible for managing channel partnerships with artists such as U2, The Beatles, Red Hot Chili Peppers, Drake, Pearl Jam and many more.


The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.