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Sara Katzki

Maxim Karlik

VP, Head of Brand Studio, Billboard

Sara Katzki is the Vice President, Head of Brand Studio at Billboard. In her career as a marketing strategist, project manager and producer, she has become an expert in developing industry-leading music-based partnerships and experiences.

In her role at Billboard, she oversees the execution of custom video, live event, social and talent-based programs with partners such as Delta, Diageo, Honda, Marriott Bonvoy, Meta, PepsiCo, Samsung and more. Katzki has also helped lead the evolution of Billboard’s tentpole live experiences such as Women in Music, The Stage at SXSW, Latin Music Week and the BBMAs.

Prior to Billboard, Katzki managed strategy and post-sale marketing at Rolling Stone, where she launched the brand’s Project Management team and spearheaded the development of branded content and live activations for key partners.






The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.