Natalia Nastaskin

Partner & Chief Content Officer, Primary Wave Music Publishing LLC

In her role as Chief Content Officer at Primary Wave Music Publishing, Natalia is responsible for creating monetizable opportunities across the entertainment and media landscapes for the company’s legendary and iconic artists and music catalogs. Natalia leads content development strategies in film, television, stage, podcasts, emerging platforms and live events for artists, songwriters and estates.

Prior to joining Primary Wave, Natalia was General Manager of the Global Music Group at United Talent Agency, where she oversaw a team of over 250 executives, agents and staff across six offices and helped to establish the group as a leader in talent representation. At UTA, Natalia was instrumental in building out the group’s brand partnership, innovation, tour marketing, business affairs and client services divisions, and she played a key role in the music division’s mergers and acquisitions strategy. She also established and co-led the group’s social justice and racial equity task force.

Recognized as a power player in the music industry, Natalia has received multiple features on Billboard’s annual Women In Music and Power 100 lists, and on Variety’s Women’s Impact lists. Natalia serves on the Board of Trustees of the TJ Martell Foundation, on the Music Industry Advisory Board for Save The Music Foundation, on Primary Wave’s Diversity and Inclusion Task Force and has had the honor of being an Executive-In-Residence at NYU’s Steinhardt School of Music Business.

The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.