Chief Content Officer at Primary Wave Music Publishing LLC
In her role as Chief Content Officer at Primary Wave Music Publishing, Natalia is responsible for creating monetizable opportunities across the entertainment and media landscapes for the company’s legendary and iconic artists and music catalogues.
Prior to joining Primary Wave Music Publishing, Natalia was General Manager of the Global Music Group at United Talent Agency, where she oversaw a team of over 100 music agents across six offices and helped establish the group as a leader in talent representation. At UTA, Natalia was instrumental in building out the group’s brand partnership, tour marketing, business affairs and client services divisions, and she played a key role in the company’s acquisition of Circle Talent Agency.
Recognized as a power player in the industry, Natalia has received multiple features on Billboard’s annual Women In Music and Power 100 lists, and on Variety’s Women’s Impact lists. Natalia is on the Executive Committee for She Is The Music, on the Board of Trustees for TJ Martell Foundation, on the Advisory Board for MIDEM, and on the Advisory Board for the Dubin Breast Center at Mount Sinai Hospital. She is the first person to be appointed to a year-long Executive in Residence at NYU’s Steinhart School of Music Business (2018-2019 school year), and she was the featured guest speaker at the 2019 Australian Music Prize in Melbourne.
The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.