Elizabeth “Beth” Heidt
Chief Marketing Officer of Gibson Brands, Inc.
Elizabeth Heidt is the Vice President of Cultural Influence for Gibson Brands. A life-long music lover, Beth leads an International Artist Relations team whose primary mission is to develop and execute strategic, multi-cultural marketing programs to reach potential consumers of Gibson instruments around the world. Beth is tenacious in ensuring the loyalty of Gibson artists by taking great care of the musicians and their teams, and she has been integral in forging strong, new business partners across all generations, genders and genres. Beth is influential in brand-building initiatives and creating meaningful impressions across artists, media and the brand’s own digital platforms, reaching millions of people worldwide. Recently, Beth has joined the board of the Gibson Gives Foundation–a 501(c)(3) committed to introduce, inspire, and amplify the power of music through guitars across all generations, genres, and genders. Gibson Gives has since provided thousands of guitars and related value-in-kind and donations in excess of $30m. The mission of Gibson Gives is to make music matter to more people in more ways…one guitar at a time. Before Gibson, Beth worked in brand strategy, production and experiential marketing with Fortune 500 brands including Samsung, Live Nation, Verizon and AT&T. Beth resides in Los Angeles, CA and is a native of Orlando, FL graduating from the University of Florida with a B.S. in Communications.
The Music Industry Advisory Board aims to ensure that students have access to a diverse set of successful music professionals, so they are aware that there is more to the industry beyond being on the main stage. Our mission is to close the gap for the next generation of music industry professionals to create a more inclusive and diverse future.